I received word from Sharene Lewis at Pi Design that their Christmas-season marketing gift won the prestigious GOLD ADDY award for best self-promotion. The ADDY is the advertising industry award presented by the American Advertising Federation.
Way to go!
Their transformation of Thinking Putty into luxurious Dr. Pi's Miraculous Miracle Mucus aka Reindeer Snot has been a great success for them.
Without a doubt, the use of our Hypercolor Chameleon Thinking Putty added to the miraculous effect of this promotion.
If your custom Thinking Putty receives kudos, we'd love to hear about it. Please write us with your story.
That's awesome! I love promotional toys (www.trade-show-promotion.blogspot.com).
What did they actually win the Addy for though? Just changing the name of the putty? Or was it part of a whole ad campaign?
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