I walked in to my local supermarket this morning to get some milk and saw a package of putty for sale in the toy aisle. It made me think...what makes our putty different? Anyone who has bought or seen Thinking Putty already knows, but for those who don't, let's talk about color. In addition to basic primary colors, we have electric and metallic colors (they kind of shine!). But then we get really funky with the color shifting illusions...they look different at every angle. Below is scarab--you can see how the color shifts depending on the angle. (And notice the label...new ones coming!)
We've covered funky, but then we get awesome. You've never seen glow in the dark putty? Well welcome to Puttyworld! We have four different colors of glow in the dark Thinking Putty. Want putty that changes color when you apply heat? We have that too. Here's a picture of a ball of sunburst heat sensitive Thinking Putty.
You can see that someone was holding the ball, so it changed colors in spots. Want to see a video of what you can do with heat sensitive Thinking Putty? Here's a great video made by some fans. You can see the part where they get into the color change at 1:10.
Of course, while all those Thinking Putty colors are amazing, the best is still to come...magnetic putty. While only available in one color at the moment (working on that...), it does things that no other putty does! Check out this great video of the putty EATING the magnet. If you leave it on the table, it will happen in about 30 minutes (or less)--a perfect sphere of putty around the magnet. And yes, I saw it happen with my own eyes at Toy Fair, so I'm a believer!
Still don't understand what makes Thinking Putty different? Well, stay tuned. There's more to come, including some great footage from our factory--all our Putty is made in the USA in our factory outside of Philadelphia. It's quite a place. Check back soon to find out why...