At Puttyworld, we make a product that people buy. It's called Thinking Putty in case you're new here. Trade shows are a part of any salesperson's life. It's where you go to hock your wares and people attend to buy them. We're not actually salespeople, but we love putty and don't have a problem telling people how much we love putty, so it all works out. Plus, trade shows are where you meet some seriously fascinating people...and let me tell you, they are always willing to stand there and talk and talk and talk to you.
But the best part of going to a trade show with Puttyworld? We are always the most popular booth at any show. Imagine a gift show. We're there with aisles and aisles of vendors showing their candles, soaps, pens, stationary, bags, clothes, etc. Everyone neatly sets up their stuff...the mugs are all lined up, the sweaters are hanging in color categories...and everyone is dressed in their business casual best. Then you look down the aisle and see Puttyworld...
We wear Tyvek coats (we work in a "lab" after all), crazy sparkly/tie dye hats, and have a GIANT blob of Thinking Putty out on display (25 pounds in case you were wondering). It's really, really hard for people to walk past our booth and not try to touch the putty...or ask about the putty...or laugh at the putty. Regardless of what gets them to stop, once they stop, they don't want to leave! The truth is that even though everyone thinks of putty as being a toy for kids, adults love it. Even the people who walk by and look appalled at first come around when you wave a piece of Thinking Putty in their direction. Oh, and see that big ball of Coral Thinking Putty in this picture?
At some point during the trade show, we will roll it into a giant ball and bounce it up and down the aisle. That usually makes people smile...
Finally, we love to show off Thinking Putty--who wouldn't want to spend all day playing with putty? So we bring canned air, magnets, and black light keychains, and we show off Thinking Putty for all of its amazingness. Of course you can do the same at home with canned air, a magnet, or a blacklight keychain, but it's so fun to watch Crazy Aaron do it--no one does it better than he does!
So, yeah, trade shows with Thinking Putty are fun--exhausting, but fun! We pretty much party out on the trade show floor, selling putty and bringing people into the Puttyworld! Here are a few trade show displays we've put together recently. What do you think? Would you stop by our booth?
A random, local gift show
A trade show in Japan
Our first International Toy Fair in New York City!