The Thinking Putty Blog

Puttyworld at Trade shows

At Puttyworld, we make a product that people buy. It's called Thinking Putty in case you're new here. Trade shows are a part of any salesperson's  life. It's where you go to hock your wares and people attend to buy them. We're not actually salespeople, but we love putty and don't have a problem telling people how much we love putty, so it all works out. Plus, trade shows are where you meet some seriously fascinating people...and let me tell you, they are always willing to stand there and talk and talk and talk to you.

But the best part of going to a trade show with Puttyworld? We are always the most popular booth at any show. Imagine a gift show. We're there with aisles and aisles of vendors showing their candles, soaps, pens, stationary, bags, clothes, etc. Everyone neatly sets up their stuff...the mugs are all lined up, the sweaters are hanging in color categories...and everyone is dressed in their business casual best. Then you look down the aisle and see Puttyworld...

We wear Tyvek coats (we work in a "lab" after all), crazy sparkly/tie dye hats, and have a GIANT blob of Thinking Putty out on display (25 pounds in case you were wondering). It's really, really hard for people to walk past our booth and not try to touch the putty...or ask about the putty...or laugh at the putty. Regardless of what gets them to stop, once they stop, they don't want to leave! The truth is that even though everyone thinks of putty as being a toy for kids, adults love it. Even the people who walk by and look appalled at first come around when you wave a piece of Thinking Putty in their direction. Oh, and see that big ball of Coral Thinking Putty in this picture?

At some point during the trade show, we will roll it into a giant ball and bounce it up and down the aisle. That usually makes people smile...

Finally, we love to show off Thinking Putty--who wouldn't want to spend all day playing with putty? So we bring canned air, magnets, and black light keychains, and we show off Thinking Putty for all of its amazingness. Of course you can do the same at home with canned air, a magnet, or a blacklight keychain, but it's so fun to watch Crazy Aaron do it--no one does it better than he does!

So, yeah, trade shows with Thinking Putty are fun--exhausting, but fun! We pretty much party out on the trade show floor, selling putty and bringing people into the Puttyworld! Here are a few trade show displays we've put together recently. What do you think? Would you stop by our booth?

A random, local gift show

 

A trade show in Japan

 

 
The New York Gift show

 

Our first International Toy Fair in New York City!

 

Promotional Trade Show in Vegas!

We're back!

Hello Putty fans! The Putty Blog has been offline for almost two long months due to some technical issues. Now that we've gotten those resolved, we can't wait to share some putty news with you.

What's been happening behind the scenes here at Puttyworld? After 10 long years of the same Puttyworld.com, with its hard to navigate links, ugly yellow background, and outdated photos, we just released our brand new website! Our new site is more streamlined, has a more modern look, and has tons of new pictures and videos.

One of my favorite pages is the From the Fans page--on it you can find "Crazy Putty movies from People Like You!" Our fan playlist from YouTube appears on that page. We love searching YouTube and finding new videos that people make using Thinking Putty. Feeling creative? Why not make a video using Thinking Putty, upload it to YouTube, and let us know! We'll add it to our fan playlist and it will appear on our website.

We're also working on our t-shirt contest as well. We're reviewing the entries and trying to decide which one works the best for Puttyworld. It's taking us longer than expected, but we haven't forgotten about it! Winner to be announced soon.

Thanks for staying faithful Putty fans!

Proof of Thinking Putty in stores!

The past few months have been a whirlwind of activity at Puttyworld. We launched into the retail toy/gift shop market back in January with a new label design, new packaging, and new products (have you seen the new 2" tins that the stores are selling?). There have been some growing pains along the way, but we love the daily calls we get daily from stores that have already sold out of our product!

Some wonderful fans have sent us photos of Thinking Putty that they've seen in store windows or on counters.

This is on the counter at Brilliant Sky Toys & Books in Phoenix, Arizona. Great use of putty in the display!

Also on the counter at O'Doodles Toy Store in Germantown Philadelphia.

This is the window display at Little Luxuries in Madison, Wisconsin.

Have you seen Thinking Putty in a local store? Snap a photo and email it to amanda@puttyworld.com! We want to see what's out there!

Moving digs up some old stuff.

So we've moved into our new Thinking Putty office outside of Philadelphia. One room is filled with boxes that previously sat in our basement. There is some seriously interesting stuff in there, including this:

 Yes, my putty friends, that is a bag of Crazy Aaron bobbleheads, except it's JUST the heads. Where are the bodies? Who knows. But we have a huge bag of heads. Is Crazy Aaron a little freaked out to see a bag of his heads? Eh, probably not.

We also found this:

 This is the VERY first tin of Thinking Putty ever made. It's old and rusty but pretty cool to see. After 10 years, Thinking Putty is still going strong!

More to be unearthed from our new basement soon...

Strange Attractor shows its Magnetic Roots

Christopher Thomas, a putty enthusiast and software engineer sent me this recent photo:

Of course there's a magnet under there stuck to the metal of the cubical.  The magnetic field lines and the rippled surface of the Thinking Putty are really showing!  Cool stuff!  Thanks.

Try A Sample of a New Color

I've got a new color getting ready to launch and I'm looking for three lucky blog readers to test out a free sample.  The first three commenters on this post will get a private email asking for their mailing address.  All I ask is that you let me know how you like it!

Thinking Putty Cubical Stalactites

Mr.Thomas posted a photo:

He says, "Crazy Aaron's Thinking Putty drooping down in stalactite from from an office cubicle shelf. It bounces, it stretches, it breaks it tears, it oozes. So much fun and so many colors."

Thanks!  They look awesome! 

Who Wants Some Free Off-Color Thinking Putty?

I've got some off-color putty here; the results of a few color mixing jobs I did for corporate clients.  They are definitely cool looking, just not quite 'right' for sale. 

The first two people to comment below AND post a witty haiku about putty will get them free.  Enjoy!